Getting Amazon Seller Account deactivated can become a bigger problem for any seller. This mostly happens when Amazon protects buyers and sellers through its strict policies. But, if your Amazon seller account is suspended, then no need to take any tension. You can reactivate Amazon seller account when you understand and handle the situation why it happens, can it be reversed, and how much time it will take to bring the account back to normal. In this blog, we will guide you on how you can reactivate your Amazon seller account from deactivating so that your business can smoothly run without any interruption.

What is an Amazon Seller Account?

An Amazon Seller Account is that online platform that gives facilities to sellers who want to sell their products on Amazon. Amazon is the biggest e-commerce platform in the world, where crores of people shop everyday. If you want to grow your business and want to make your reach to global customers, then an Amazon seller account can be a perfect tool for you. 

What do you mean by Amazon Seller Account Suspension?

Amazon Seller Account Suspension means that Amazon has temporarily or permanently disabled your Amazon seller account. When your Amazon seller account is suspended, then you can’t sell your products and your account gets restricted. In this situation to restore your account you have to take some steps, which you can do through a reactivate Amazon seller account. 

What are the Reasons for Amazon Seller Account Suspension?

There can be many reasons for Amazon seller account suspension. Accounts can be suspended when you do not follow Amazon’s strict policies. Some common reasons can be:

1. Performance Issues (Account Health Metrics)

Customer Satisfaction is the most important for Amazon. If your performance metrics are not under Amazon’s standards, then the risk of suspension increases. Performance-related reasons can be:

• High Order Defect Rate (ODR) –   Order Defect Rate means those orders that have negative feedback, A to Z claims, or chargebacks. Amazon accepts ODR 1% or below it. If ODR increases to a maximum then the Amazon seller account suspended.
• Late Shipment Rate (LSR) – Amazon customers expect on-time delivery. If your shipment time is delayed consistently and LSR is more than 4%, then there can be a risk of suspension. If this happens then immediately take steps to reactivate Amazon seller account.
• Pre-fulfillment Cancellation Rate – If you list your product but can’t maintain stock availability, then orders have to be canceled. If this cancellation rate is more than 2.5%, then the Amazon seller account is suspended.
• Negative Customer Feedback – If customers aren’t happy with products and services, then they give negative feedback. If there is too much negative feedback, then Amazon seller account can be suspended. In that situation, a proper appeal has to be sent to Amazon to immediately reactivate Amazon seller account. 

2. Policy Violations

Amazon’s rules are very strict. If the seller doesn’t follow these policies, then the suspension is fixed. Some major policy violations are:

• Selling Prohibited Items – Some products are restricted or prohibited on Amazon. Like weapons, drugs, or adult content. If you list these items by mistake, then your Amazon seller account can be suspended. After suspension, you have to provide solid Plan of Action (POA) to reactivate Amazon seller account.
• Counterfeit Products – On the name of original products Amazon has strictly banned to sell duplicate products. If any seller counterfeits or sell fake products, then the Amazon seller account suspended immediately.
• Inaccurate Product Listings – Product titles, descriptions, images, and specifications shouldn’t be wrong, or misleading. If you give misleading information to buyers, then suspension is possible.
• Breaking Rules of Restricted Product Category – Some categories of Amazon need special approvals like supplements, cosmetics, and electronics. If we sell these categories without any approval then the account will be suspended and have to prepare proper documentation to reactivate Amazon seller account.

3. Document Verification Issues 

At the time of creating a seller account on Amazon, you have submit some important documents. If any problem occurs at the time of document verification, then also Amazon seller account can be suspended. 

• Incomplete or Incorrect Documents – If GST certificates, identity proofs, and business registration documents are incomplete or inaccurate, then the account can be suspended. Then you have to submit the correct documents to reactivate Amazon seller account.
• Mismatched Information – The details which you have given for the documents, that should match the details of the registered account. If it’s a mismatch then the Amazon seller account suspended.
• Failure to Respond to Verification Requests – Sometimes Amazon randomly checks and asks for documents for additional verification. If you don’t respond on time, then the account can be suspended. Then you have to stay active for verification for your reactivate Amazon seller account. 

4. Intellectual Property (IP) Violations 

To protect Intellectual Property Rights is a part of Amazon’s policies. Some examples of IP violations are:

• Trademark Infringement – If you use any registered brand name, logo, or tagline without any permission, then suspension is possible when IP compliance comes. Then we have to provide proper authorization proof to reactivate Amazon seller account. 
• Copyright Violation – Copying description, images, or packaging of any products is an infringement.
• Patent Infringement – Selling any patented products without any permission can a reason for suspension.

5. Multiple Seller Accounts Without Permission

Amazon gives permission to one seller to operate one account, until you haven’t taken a prior approval. If Amazon feels that you have created multiple accounts without any permission, then the Amazon seller account suspended. Then you have to give valid justification to Amazon to reactivate Amazon seller account.

6. Review Manipulation and Feedback Abuse

To manipulate product reviews on Amazon is strictly banned. If you are:

• Making fake reviews.
• Giving incentives to customers for positive reviews.
• Giving negative feedback to competitors products.

7. Drop-Shipping Policy Violation 

Drop-shipping is allowed in Amazon, but according to policies:

• Show your name and brand invoice.
• Names of third-party suppliers shouldn’t be on delivery packages.

How to Reactivate a Suspended Amazon Seller Account?

At the time of selling on Amazon account suspension can be a serious problem, especially when your business is fully dependent on Amazon. Amazon seller account suspension can be for many reasons like policy violations, performance issues, or document verification problems. But don’t take any tension! If you follow the proper steps, then you can reactivate Amazon seller account. It can be time-consuming, but with the right approach, your account may be reactivated. Here we will tell you in detail that what you have to do.

Step-by-Step Guide to reactivate Amazon seller account

1. Identify the Suspension Reason

First of all, you have to understand that why your Amazon seller account suspended. Amazon always indicates the reason through performance notifications. What you have to do:

• Login to your Amazon Seller Central – Go to Amazon Seller Central and then open the “Performance” tab.
• Check Notification – There you will get the reason for suspension. Common reasons are:

• • Performance-related issues like high Order Defect Rate (ODR).
  • Policy violations like selling counterfeit products, or restricted items.
  • Document verification problems like submitting incomplete or incorrect documents.

Once you understand the reason, then take the next step. Understanding the reason for suspension for reactivate Amazon seller account is most important. 

2. Prepare a Strong Plan of Action (POA)

To impress an Amazon a clear and professional Plan of Action (POA) is necessary. Your goal is to tell them that you have understood the mistake, taken an action, and taken steps to avoid it in future. In POA you have to cover three main points:

• Root Cause Analysis –
  • Tell the main reason for the suspension to Amazon.
  • Like – If your Amazon seller account is suspended due to an Order Defect Rate (ODR), then tell them that delays are done from supplier issues end.
• Corrective Actions –
• • • Explain to them that what steps you have taken to solve the problem.
    • Example: Changed the supplier, updated product descriptions, or improved packaging.
• Preventive Actions – 
• • • Show Amazon that such mistakes won’t be made in the future.
    • Example: Given training to teams, implemented order tracking systems, and made compliance checklists.

• POA should be professional and precise. Do not use emotional language. To reactivate Amazon seller account it is necessary to understand the importance of a strong POA.

Example: “We identified that the high ODR was due to delays caused by a supplier issue. We have replaced the supplier and implemented a stricter delivery tracking system to prevent such incidents”.

3. Submit the Plan of Action (POA) to Amazon

After preparing the POA you have to submit it:

• Go to the Performance Notification section.
• Open suspension notification.
• Click on the “Appeal” button.
• Attach POA and submit all required documents.

Documents should be clear and complete. If documents are incomplete then there can be a delay in reactivating Amazon seller account. Reactivate Amazon seller account is only possible when you submit every information right and on time.

Amazon Reactivate Account Email: After submitting the POA, then wait for Amazon reactivate account email. In this email, there are the status of account reactivation and further instructions.

4. Wait for Amazon’s Response

To process the request Amazon takes usually 24-48 hours. Sometimes in complicated cases, it takes up to 7 days. In this condition:

• Check your email daily.
• Provide additional documents when asked.
• Keep patience and do not submit multiple appeals at once.

Amazon prefers professional and clear appeals. In the process of reactivate Amazon seller account it is important to have patience and proactive follow-up.

5. Follow Up if Rejected

If Amazon rejects your POA then don’t hesitate. Amazon always suggests improvement with rejection. You have to do:

• Carefully read the rejection message.
• Changes which are suggested implement them.
• Submit revised POA.

At the time of submitting an appeal every time maintain patience and professionalism. With every new submission chance of reactivate Amazon seller account increases.

How to Recover Your Amazon Seller Account?

If your Amazon seller account is suspended or deactivated, do not take tension! If you follow the right steps then you can reactivate Amazon seller account. You can also get your account back quickly by using Amazon reinstatement services. Only you have to write a strong appeal letter and have to submit right documents. 

1. Identify Why your Amazon Seller Account was Suspended

Amazon sends a mail in which the reason for suspension is there. Common reasons can be:

• Violation of Amazon Policies – Selling wrong or restricted products.
• Low Seller Performance – Negative reviews, late delivery, or more Order Defect Rate (ODR).
• Verification Issues – Problems in bank details, tax info, or ID documents.
• Multiple Accounts – Using more than one Amazon seller account without any permission.
• IP complaints – Copyright or trademark violations.

If the reason for the suspension is clear to you, you will be able to reactivate Amazon seller account quickly. 

2. Prepare Documents for Amazon Reinstatement Services

Amazon can ask for some documents in which:

• Supplier Invoices – For the proof that your products are genuine.
• Business Registration Documents – GST, PAN, or tax-related details.
• ID Proof – Aadhaar, Passport, or Business License. 
• Bank Details – For payment verification.
• Response to Customer Complaints – If any customer has done complaint.

By keeping these documents ready, the process of reactivate Amazon seller account can be fast.

3. Submit a Strong Appeal for Amazon Reinstatement Services

You have to write a Plan of Action (POA) that can tell Amazon that you have fixed your problem.

Structure of POA:

• Acknowledge the Issue – Talk about understanding and following Amazon’s rules.
• Corrective Actions – Tell me the steps to fix the error.
• Preventive Measures – Write the solution so that such problems do not occur in the future.

4. Submit your Appeal and Wait for a Response

• Login to Amazon Seller Central
• Go to Performance Notifications
• Click on Appeal under the suspension notice
• Submit your Plan of Action (POA) and documents.

5. Use Amazon Reinstatement Services

If you can’t reactivate Amazon seller account then Amazon reinstatement services can help. There professionals:

• Analyze the reason of suspension.
• Help in writing a powerful appeal letter.
• Will have direct communication with Amazon.

Conclusion

Amazon seller account suspension can be a challenging situation, but if you follow the right approach then reactivating your Amazon seller account is possible. The most important is to understand the reason for the suspension, prepare a strong Plan of Action (POA), and follow Amazon guidelines strictly. With proper documentation and professional appeal your Amazon seller account can be reactivated quickly. 

If your Amazon seller account deactivated, then keep patience and a step-by-step approach. Wait for Amazon reactivate account email carefully and if the appeal is rejected, make the necessary improvements as per Amazon’s feedback. For the best Amazon reinstatement services Big Faction will be the perfect option for you to reinstate your Amazon seller account.

Monitor regular account health, maintain compliance, and adopt best practices for avoiding future suspensions. If it is necessary then take the help of an reactivate Amazon seller account services.