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Discover experts and influencers in content marketing, SEO, artificial intelligence, social media, blogging, and more in our list of Top Global Digital Marketing Experts and Influencers You Should be Following.
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An IT specialist is the person that can be counted on when things fall apart. From supporting internal employees and helping to keep them productive to assisting external customers, an IT specialist seems to handle it all.
Other duties may include the following:
Install computer hardware and peripheral components like monitors, keyboards, printers, scanners, network cards and disk drives
Load specific software packages, such as operating systems or graphic design programs
Install software and update drivers
Set up and troubleshoot computer hardware
Maintain daily performance of computer systems and networks
The role of IT specialist varies depending on company size. Large organizations are likely to have IT specialists on staff, while smaller companies may use contract employees or outsource to a managed service provider (MSP).
An IT specialist must be organized and have technical skills, since they are most likely the one to set up new work stations, respond to basic network and software problems, and provide desktop support.
Sometimes, an IT specialist will be called up to think outside the box for solutions without obvious answers, so someone in this position must be able to think on their feet and look for creative solutions. Fields like education, finance, computer systems and telecommunications employ IT specialists.
A web developer or programmer is someone who takes a web design – which has been created by either a client or a design team – and turns it into a website.
They do this by writing lines and lines of complicated code, using a variety of languages. Web developers have quite a difficult job, because they essentially have to take a language we understand, such as English, and translate it into a language that a computer understands, such as Python or HTML.
What is a web developer: developing a website
As you can imagine, this can take a lot of time and effort and requires an intricate understanding of various programming languages and how they are used. Different types of developers specialize in different areas, which means that large web projects are usually a collaboration between several different developers.
An SEO specialist is charged with implementing website changes that make the site more appealing to Google and its ever-evolving search algorithm.
It is the sole goal of the SEO specialist to increases the flow of traffic by improving a website’s overall Google ranking, thus making it more visible to the prospects searching for similar products or services.
The ultimate prize for an SEO specialist is the coveted number one spot on one of Google’s search engine results pages. While the goals of an SEO specialist have remained the same, the actual role has changed quite dramatically as compared to 10 years ago. Modern SEO specialists require a completely different skill set than they once did.
Social media is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:
Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.
Social media marketing also enables organizations to get customer feedback while making the company seem more personable. Social media enables organizations to create relationships with their audience. It gives end users a platform to ask questions, voice complaints and generally be heard. It also gives brands the opportunity to respond, adapt and adjust business processes or products.
Some popular social media apps include Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Snapchat. Each platform has elements that makes it attractive to use. And when a company uses several in combination to deliver a multichannel message, consumers can see those messages on their preferred channels.
When developing marketing programs, one key area that marketers care about is how to deliver their messaging. Social media helps spread those messages to the right people at the right time, through both free and paid means. Social media also enables brands to learn more about their audience’s personal, geographic and demographic information. This enables organizations to customize their messaging and content for the best engagement.
There are five pillars of social media marketing that will lead to a successful program.
With any marketing campaign or activity, an appropriate strategy should be laid out in advance. Organizations need to determine the goals of the program, the channels that will be used and what types of content will be shared. Here are some examples:
After establishing a strategy, it is time to begin publishing. This can be as simple as posting a new blog post, sharing information about an upcoming event or posting a new product video. But being consistent is the key to an effective SMM program. To build an audience, organizations should post frequently to their page. Posting relevant content consistently will keep the audience coming back for more.
Content that organizations post to social media should align with other marketing promotions. Tools such as Hootsuite, HubSpot and Sprout Social enable marketers to schedule their posts at the appropriate time.
Businesses that create activity on social platforms can see growth in interaction and conversations about the brand and products. Users will comment on and share posts, tag the company in their own posts, and even begin communicating through the instant messaging functionalities. These types of interactions are ideal because there are notifications in place to alert social media managers. This enables them to practice good customer service, which in turns boosts the customer experience.
People on social media may also discuss a brand, product or service without tagging or speaking directly to a company. There are several social media listening tools available to stay plugged into the conversation, such as Brandwatch, NetBase Quid and Sprinklr. Free tools such as Google Alerts can also notify marketers when their company is being mentioned.
As more content is published and the audience expands, it is a good idea to continuously measure performance. Questions to ask include the following:
The success of any marketing program is dependent on its data and analytics outputs. A marketing team can use this information to make more informed decisions on future campaigns and take advantage of what works.
Each social platform has its own analytics data, but there are other tools that can collect data from many channels into one location. This enables marketers to evaluate the overall success and failures of their marketing campaigns.
Much of social media marketing is free — with the exception of resource time and specialized tools. Building an audience and publishing content on free social media sites is a great way to achieve marketing goals, but as the program grows, so does the budget.